Rouvy pricing has gotten complicated with all the plan changes and price increases flying around. As someone who’s been using indoor cycling apps through multiple pricing updates, I figured out everything there is to know about what Rouvy actually costs in 2026. Today, I will share it all with you.
## The Quick Answer (2026 Pricing)
Rouvy costs **$19.99/month** or **$179.99/year** for a single rider. That’s the post-July 2025 pricing that’s still current in 2026. If you’re riding with family or friends, the Duo plan runs $29.99/month ($249.99/year) and the Group plan costs $59.99/month ($499.99/year).
All plans start with a 7-day free trial. No credit card tricks – you genuinely get a week to try it before paying anything.
## What Changed (And When)
Rouvy raised prices on July 15, 2025. The monthly subscription jumped from $14.99 to $19.99. That’s a 33% increase, which hurt, honestly.
The annual plan went from around $144 to $179.99. Still cheaper than paying monthly for a year ($240), but the gap narrowed.
If you locked in pricing before July 2025 with the loyalty program, you might still be paying the old rate. That deal won’t last forever though.
## The Three Subscription Tiers Explained
**Single Plan ($19.99/month or $179.99/year):**
One account, one rider. This is what most people need. You get full access to all routes, workouts, AR features, and multiplayer events.
**Duo Plan ($29.99/month or $249.99/year):**
Two separate accounts. If you and your partner both ride, this saves you $10/month compared to two single plans. Each person gets their own profile, progress tracking, and separate login.
**Group Plan ($59.99/month or $499.99/year):**
Up to five riders. This is where the math gets interesting. Five single subscriptions would cost $99.95/month. The group plan costs $59.99. That’s $40/month in savings if you actually have five active riders.
Break it down per person: $12/month each for five riders, or $8.33/month if you pay annually. Suddenly Rouvy looks a lot cheaper than most alternatives.
## Loyalty Discounts (The Hidden Savings)
Rouvy rewards subscribers who stick around with increasing annual discounts:
– After 1 year: 18% off
– After 2 years: 21% off
– After 3 years: 24% off
These apply to annual subscriptions only. If you’re on monthly, you’re not getting loyalty benefits.
At 24% off, your annual single subscription drops from $179.99 to about $136.79. That’s cheaper than the old pricing before the increase.
The loyalty program is probably Rouvy’s smartest move. It keeps people from subscription-hopping and rewards those of us who stick with the platform through the off-season.
## Free Trial (Actually Free)
Seven days, completely free, full access. You don’t need to explain why you’re canceling if you bail before the trial ends.
I tested this myself. Set a calendar reminder for day 6, decided if I wanted to continue, cancelled or kept it. No hassle either way.
Zwift gives you 14 days, so Rouvy’s shorter trial period is a bit stingier. But seven days is enough to ride a handful of routes, try a workout plan, and see if the augmented reality appeals to you.
## Rouvy vs Zwift: The Price Fight
Zwift costs $19.99/month or $199.99/year for individuals. Rouvy monthly matches Zwift exactly. Rouvy annual beats Zwift by $20.
**Where it gets interesting:**
Zwift Duo: $19.99/month for two riders
Rouvy Duo: $29.99/month for two riders
Zwift Group (5 riders): $32.99/month
Rouvy Group (5 riders): $59.99/month
Wait, Zwift group is cheaper? Yeah, but read the fine print. Zwift’s group features are more limited. Rouvy’s group plan gives you five completely separate full accounts. Zwift’s implementation varies by platform and has had… let’s call them “growing pains.”
For solo riders or duos, the pricing is basically competitive. For larger groups, you need to compare features, not just price.
## Subscription Pausing (The Flexibility Win)
Rouvy introduced subscription pausing. You can pause your membership for up to three months per year without losing your loyalty discount status or progress.
This is huge if you live somewhere you can ride outside six months of the year. Pause from May through September, save $120, keep your loyalty tier.
Zwift doesn’t offer pausing. You’re either subscribed or you’re not. If you cancel and come back later, you’re a new customer again (though your old ride data persists).
## Is Rouvy Worth The Price?
Depends what you value. If you want gamified virtual worlds with lots of other riders visible on screen, Zwift probably gives you more of that experience.
If you want to ride real-world routes with augmented reality overlays and don’t care about seeing 500 other avatars, Rouvy delivers at the same price point.
The real value comes from:
**Routes:** Rouvy has thousands of real-world filmed routes. You’re riding up actual mountain passes, not cartoonish virtual landscapes. Some people love this. Others find it less engaging than Zwift’s fantasy worlds.
**Workouts:** Structured training plans are solid. Not revolutionary, but comparable to what you get from competitors.
**Group rides and races:** These exist and work fine, but the participant numbers are smaller than Zwift. If you’re competitive and want big races, Zwift has the population advantage.
**Flexibility:** The pause feature and group plan options give you more ways to make the subscription work for your situation.
## The Real Cost Over A Year
**Solo rider, monthly subscription:**
$19.99 × 12 = $239.88/year
**Solo rider, annual subscription:**
$179.99 upfront
**Solo rider, annual with 24% loyalty discount (year 3+):**
$136.79/year
**Group of 5, annual subscription:**
$499.99 ÷ 5 = $99.99 per person/year ($8.33/month each)
The group plan math is why cycling clubs and families should look seriously at Rouvy. Five riders getting the full app for $100/year each is legitimately good value.
## Hidden Costs (What Else You Need)
The subscription gets you the app. You still need:
– Smart trainer or power meter + classic trainer ($200-$2000)
– Device to run the app (phone, tablet, computer, Apple TV)
– Heart rate monitor if you want HR-based training ($30-100)
– Fan (trust me, you need a fan) ($30-200)
– Decent internet connection
If you’re budgeting for indoor cycling, the Rouvy subscription is probably the smallest ongoing expense. The equipment is where costs add up.
## Student and Military Discounts
Rouvy doesn’t officially advertise student or military discounts as of 2026. They occasionally run promotional discount codes (check their website or cycling forums), but don’t count on finding a secret 50% off deal.
Your best bet for savings is the loyalty program or splitting a group subscription.
## Should You Pay Monthly or Annual?
**Pay monthly if:**
– You’re trying it for the first time (beyond the free trial)
– You only ride indoors 3-4 months per year
– You’re not sure you’ll stick with Rouvy long-term
**Pay annually if:**
– You’re committed to using it regularly
– You want the loyalty discount to start accumulating
– You can afford the upfront cost
– You plan to use it year-round (even if pausing some months)
The annual subscription saves you about $60 compared to 12 months of monthly payments. That’s two months free, basically.
## Cancellation (When You Want Out)
Cancelling is straightforward. Log into your account, go to subscription management, cancel. No phone call required, no retention department trying to talk you out of it.
If you’re on annual and cancel mid-year, you keep access until the paid period ends. You don’t get a refund for unused months, so cancel right before renewal if you’re on annual.
Monthly subscriptions can be cancelled anytime and you keep access through the end of your current billing period.
## The Bottom Line
Rouvy costs $19.99/month or $179.99/year for individuals in 2026. That pricing matches Zwift for monthly, undercuts Zwift slightly for annual.
The real value propositions are:
– Loyalty discounts for long-term subscribers
– Group plans that significantly reduce per-person costs
– Subscription pausing for seasonal riders
– Real-world route library if that’s your preference
Is it worth it? That’s subjective. For the price of two nice restaurant meals per month, you get unlimited access to thousands of routes and structured workouts. If you actually use it twice a week or more, the math works out to maybe $2-3 per ride. Probably cheaper than gym classes or spin studios.
If you try it once and forget about it, you’re wasting $240/year. The subscription only has value if you actually ride.
**Sources:**
– [ROUVY Official Pricing Page](https://rouvy.com/pricing)
– [ROUVY Pricing Support Documentation](https://support.rouvy.com/hc/en-us/articles/35894370548369-ROUVY-Pricing)
– [ROUVY Price Increase FAQ](https://support.rouvy.com/hc/en-us/articles/36288218808593-ROUVY-Price-Increase-FAQ)
– [Cyclingnews: Rouvy Flexible Subscription](https://www.cyclingnews.com/news/rouvys-new-flexible-format/)
– [CyclistsHub: ROUVY vs Zwift Comparison](https://www.cyclistshub.com/rouvy-vs-zwift/)
