Rouvy Just Bought BKOOL and FulGaz. Here Is Why It Matters

Rouvy Acquires BKOOL and FulGaz

The indoor cycling app market just got smaller. Rouvy has acquired both BKOOL and FulGaz, consolidating three virtual cycling platforms under one roof.

As of early 2025, the apps continue running in parallel, but some popular FulGaz routes have already been ported into Rouvy’s platform.

What This Means for Users

Current BKOOL and FulGaz subscribers should expect eventual migration to Rouvy. The good news: Rouvy is known for its realistic video routes and solid training features. The uncertainty: pricing and feature availability during the transition remain unclear.

Market Implications

This acquisition reduces consumer choice but may strengthen Rouvy’s position against market leader Zwift. With more content libraries and development resources, Rouvy could become a more compelling alternative.

The indoor cycling market continues consolidating as platforms seek scale to compete with Zwift’s dominant user base and recent hardware releases like the Zwift Ride smart bike.

Action Items

If you’re on BKOOL or FulGaz, back up any custom routes or training data. Watch for migration announcements and new pricing details in coming months.